Das »gute« Unternehmen: Zur Geschichte der Unternehmenskommunikation
Stephanie Hagemann-WilholtAre personal testimonies about responsible corporate practice merely a form of effective advertising? This history of this communication strategy shows a complex network of political interests.
年:
2016
出版社:
transcript Verlag
语言:
german
页:
528
ISBN 10:
3839434955
ISBN 13:
9783839434956
系列:
Histoire; 90
文件:
PDF, 6.37 MB
IPFS:
,
german, 2016